The first ten minutes

​The purpose with the project is to make the first ten minutes at the hospital the best ten minutes. In this case, there is particular focus on supporting and guiding the patients and families from summons to arrivals and admissions at Rigshospitalet. 

​Time horizon

  • Start-up: November 2016 
  • End: January 2017


This project is closely connected to BørneRiget’s design principle “The Good Journey” along with the regional project “Expected and Welcome” where our aim is to give the patients an experience of being met with kindness, attentiveness, respect and clear communication. 

If you have a wish to build the world’s best hospital with patient-centred care in focus, it is essential to obtain insight of the diversity that exists among the many potential users of the hospital by involving the enormous amount of knowledge, creativity, technology, inventions and information that exist in today’s modern world.    

For this reason, we are exploring new methods – and as a pilot study the project has accordingly advertised an ideas competition on the international online platform HeroX. This method is called “Crowdsourcing” and was part of the project’s initial phase, which involved generating innovative ideas. Rigshospitalet’s challenging task: “The first ten minutes ought to be the best ten minutes” was open for registration in two months, which is a relatively short time for this kind of contest. 

159 so-called “innovators” from five different parts of the world registered for the challenge and we received 62 concrete proposed solutions. Out of the 62 proposed solutions, we chose five and shortly after we identified and published the final winning idea. Now, in cooperation with the winner in question, the idea is being further developed into a solution, which ought to be implemented at the new hospital for children, adolescents and women in labour.

As far as can be determined, crowdsourcing has not previously been applied with regard to innovation in the health sector. Subsequent to the pilot project, we came to the conclusion that crowdsourcing is a method that quickly and efficiently is able to gather knowledge, experiences and ideas from all over the world, and not least, from many different professional identities. The method will be included as one of the innovation tools we will apply at Rigshospitalet in the further planning of BørneRiget. 

The pilot project’s results 

The pilot project debouched into a new patient journey that involves for the hospital to send out a “avatar” with modern technology, which is able to prepare the patient by guiding, informing and monitoring the patient’s health. The aim is also for the avatar to guide the patient in undertaking simple examinations such as blood tests, insulin tests and the like – from the convenience of the patient’s own home. The examinations will then be sent to the hospital before it is decided whether the patient needs to be hospitalised. If this is the case, the avatar will be able to guide the patient all the way to the hospital bay. 

The project was also a pilot project of which the purpose was to test crowdsourcing as a method for future projects similar to BørneRiget. We believe that the results we received on our online contest has great potential for BørneRiget but indeed also for the Danish health services, which is why BørneRiget in future time will continue to work with crowdsourcing as a method to gather knowledge and experiences from an even larger group of people. 

Below you will find the new patient journey along with a description of the winning idea “A Pleasantly experience with beacon projections”. 


See list with the following available documents (pdf's open in a new tab): 

Project managers 

For further information please contact Mads Lund Vestergaard